The brand is one of the difficult tasks in the selection processes, because it is the basis of the whole business and on it many things are built at work where the brand expresses a term, symbol, signal or design, or a combination of them aimed at identifying goods and services so that placed by the merchant or based on the products he sells or manufactured to distinguish them from others sold by other competitors, and the brand is considered as the true identity of the products of any company in the market . Why branding is important!
- the brand works to raise and lower the arrow .
2-thwart the efforts of counterfeit competitors and counterfeiters who seek to market inferior products with the aim of harming the reputation of the other company.
- establish trust between customers and company .
- the brand allows the production and marketing of goods in the most suitable conditions .
5-the use of the trademark on the product indicates that this mark belongs to him in terms of production, where it provides protection for the product and benefit from it .
6-make it easier for the consumer or the customer to shop and help him to identify the source of the product .
7 – build loyalty to the commodity and easy follow-up of new orders and attract attention to new goods .
- strong branding helps employees within the company to work and accomplish .
- brand value increases as the quality of the good or product increases .
What are the criteria for choosing a brand!
There are some symbols that may be considered a distinctive sign of products and other signs that are not considered trademarks،
The distinction between them should be as follows :
1 / codes considered trademarks :
- A trademark can be a name (it may be the name of the owner of the company , a place name كال such as the brand of the MOBILEUUUU ) or numbers such as (brand 103 ). – It is possible that the brand is the external form of the product and its cover , where the brand is characterized by the external form of the product . – It is possible to use a photo of an ordinary or famous person .
2) codes are not trademarks :
- Marks belonging to religions or national symbols cannot be used as a product trademark . – Marks contrary to Islamic law or public morals and ethics are not valid as a trademark .
How to register trademarks!
There must be a special trademark for each product or commodity that is registered to obtain the proprietary rights of the mark can not be used by anyone else for any reason , and in the case of the use of the same trademark must notify the authorities and law enforcement and oblige the person to pay a fine .